USYK-17 PROMOTIONS is a promotional company owned by Oleksandr Usyk, which specializes in promoting boxers from Ukraine and CIS countries.
When we started working on the project, we were tasked with addressing three main issues identified in the existing brand logo. Among these issues, it is worth noting the use of three completely different fonts within one logo, a layout that compromises readability, spelling mistakes, including incorrect placement and misspelling of the descriptor “promotion.”
We have embarked on a new path in representing the essence and values of Alexander Usyk’s brand. The new logo is an expression of strength and resilience. The monumental character of the logo symbolizes perseverance and determination, while its massive image demonstrates confidence and decisiveness. The horizontal placement of the additional symbol underscores reliability and stability, which are integral parts of the brand.
The color palette for the updated logo includes red with black and red with yellow. These colors symbolize energy, strength, and determination, reflecting the dynamism and decisiveness of the brand.
As a result of our work, we have developed a logo that successfully reflects the essence and values of Alexander Usyk’s brand. Thanks to the monumental character of the logo, we were able to emphasize the strength, perseverance, and determination of the brand. The implementation of the new logo and branding has allowed us to create a more recognizable and contemporary image that aligns with the client’s goals and values.