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UFUTURE
2019
{Marketing} {Marketing}
{Design} {Design}
ABOUT THE COMPANY

UFuture is a Ukrainian company with a portfolio of assets in real estate, infrastructure, industry, renewable energy, pharmaceuticals, and IT.

TASK FOR US

Our task was to develop a parent brand for UFuture that would reflect the complexity and values of the group of companies. We needed to create not only a platform but also a cohesive identity that would showcase the brand’s distinctiveness in the market and enhance its recognition. Our goal was to conduct a thorough analysis of the essence and objectives of UFuture to establish a strategic foundation for further development and communication with the audience.

LOGO, COLOR PALETTE

The UFuture logo consists of a graphic representation – the abbreviation UFUTURE in a custom font and Symbol (Mark). For better perception, the logo is executed in a concise and minimalist style. The dark, deep gray lettering of the name and descriptor is nicely accentuated with the Symbol, which incorporates the letter U.

The color palette plays an important role in brand perception. It consists of two colors – sea wave and dark gray. The sea wave color symbolizes innovation, openness to new ideas. The gray color represents reliability, consistency.

CORPORATE TAGLINE

Корпоративний слоган UFUTURE PARTNER TOMORROW  – відображає те, що компанія є успішною та стабільною але при цьому дивиться в майбутнє та інвестує в нові проекти “майбутнього”. 

PATTERN, BACKGROUND, KEY VISUAL, PICTOGRAMS

These additional elements are used in business documentation and advertising materials as additional visual accents.

BRAND IDENTITY
RESULT OF THE WORK

As a result of developing the parent brand for “UFuture,” a modern image was created that aligns with the company’s key values and mission. The brand acquired a clearly defined style characterized by modernity and innovation, attracting the attention of the target audience and enhancing its recognition. The outcome was increased confidence in the brand among consumers and partners, contributing to further growth and successful positioning of the company in the market.

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