HOSPITALITY CONNECT CONFERENCE

ABOUT THE EVENT

On June 20, 2024, the first “Hospitality Connect Conference 2024” took place in Kyiv, organized by our team in collaboration with the Ukrainian Export Alliance, and with support from the Ukrainian HoReCa Cluster and the USAID Competitive Economy of Ukraine Program. The event brought together key players in the HoReCa sector, including restaurateurs, hoteliers, procurers, suppliers, and producers. This conference marked a significant milestone in the industry’s development, facilitating discussions on export prospects for Ukrainian manufacturers and showcasing the latest trends in the HoReCa sector.

TASKS FOR THE AGENCY

Our company was tasked with developing the corporate identity for the Hospitality Connect Conference. The main objectives we faced were:

1. Create a unique and recognizable image that aligns with the conference goals.

2. Ensure the corporate identity seamlessly integrates with the branding of the organizing companies.

3. Our responsibilities included selecting a color palette and fonts, designing the logo, creating graphic elements, developing printed materials such as badges, flyers, brand walls, and preparing print-ready graphics.

COLOR PALETTE

The selection of a color palette is a crucial stage in creating the corporate identity of the conference. It should reflect the event’s uniqueness, align with its goals and atmosphere, and evoke positive associations among the target audience.

CREATE A LOGO

The logo development process was divided into several stages:

1. Before starting the logo creation, we conducted a detailed analysis of the conference goals and its target audience. This allowed us to understand the values and emotions that the logo should convey.

2. Based on the information gathered, we developed several concepts that reflected the essence of the conference. We ensured that the logo was clear, easily recognizable, and adaptable for use across different mediums and scales.

PATTERNS

Patterns play a crucial role in design by establishing a consistent visual identity. We have developed a set of graphic elements used across various materials for the conference, such as programs, badges, and banners. These patterns incorporate abstract forms, lines, or geometric motifs.

IMPLEMENTATION OF DESIGN