One of the key stages in project implementation is effective communication support. This encompasses event announcements, engaging the target audience, systematically addressing their interests and expectations, and preparing for interaction during the event itself.
Understanding the importance of this process, our agency undertook the development and execution of the communication campaign. We ensured a comprehensive cycle—from launching social media pages and creating content that reflects the forum’s theme and style, to initiating and overseeing the advertising campaign, as well as preparing all necessary materials for the offline event format, including screen content, production, and post-production.
Next, we provide a detailed overview of each of these stages.
One of the key areas of our work was the launch and development of the forum’s official social media accounts on Instagram and Facebook. In collaboration with the KIEF team, we developed a clear content strategy that took into account the target audience’s characteristics and the communication goals of the Industrial evolutiON event.
Our agency team provided comprehensive management of the pages: from profile setup and regular posting of high-quality content to interacting with followers and monitoring audience activity. Special attention was given to creating visual content that aligns with the forum’s style and mood, as well as informational materials that explain the main themes and messages of the event.
Through systematic work on social media, we were able to not only increase the forum’s visibility but also engage an active audience interested in topics of industrial development and economic growth.
To effectively engage the target audience for the forum, we developed a comprehensive advertising campaign strategy. The professional KMЄF team provided valuable support, including up-to-date information, content recommendations, and prompt responses to inquiries, facilitating the efficient launch and management of the campaign.
Campaign Stages:
1. Goal Setting and Audience Definition: We clearly outlined the primary objectives of the campaign, such as increasing forum registrations, enhancing brand awareness, and attracting new partners. The target audience was identified as representatives from the industrial sector, business leaders, government officials, and industry experts.
2. Development of Advertising Creatives: A variety of advertising materials were created, including banners, videos, and text ads, aligning with the forum’s visual style and tailored for different advertising platforms.
3. Selection of Advertising Channels: The campaign targeted key platforms, including Facebook and Instagram.
4. Targeting Optimization: Through detailed targeting settings, the ads were directed at specific audience segments based on interests, professional activities, and geographical location. Continuous monitoring of results allowed for timely adjustments to the strategy to achieve optimal outcomes.
Key Consideration:
Since ticket sales for the forum were conducted through a platform that does not support pixel installation or other analytics methods, we implemented a strategy to optimize the advertising campaign using a pre-landing page.
What is a Pre-Landing Page?
A pre-landing page is an intermediary page between the advertisement and the main website. It serves to:
– Collect user data, even if the primary platform does not support pixels.
– Optimize ads for specific actions, such as button clicks.
– Enhance content relevance for the audience.
Practical Implementation:
We created a dedicated page that matched the forum’s visual style and included a clear call to action—clicking a button to proceed to registration.
This approach enabled us to:
– Gather data on user interactions with the ads
– Optimize advertising campaigns based on this data
– Improve the effectiveness of audience engagement
Results and Conclusions:
The campaign lasted for one month and yielded significant results:
– Increased forum registrations
– Enhanced brand recognition among the target audience
– Attraction of new partners and sponsors to participate in the forum
This comprehensive approach demonstrates the effectiveness of a well-planned advertising campaign in achieving desired outcomes.
Our agency conducted comprehensive preparation of visual and informational materials for the offline segment of the forum, adhering to a unified stylistic direction and technical requirements.
1.Design of friezes for registration areas
2. Branding of reception areas
3. Creation of stage backdrop
4. Design of winders
5. Development of signage for entrance arches
6. Creation of dynamic titles and video content for screens
Our agency’s collaboration with the event organizers enabled the effective implementation of all stages of the forum’s preparation and execution. Through coordinated teamwork, we ensured a high level of organization and participant satisfaction. Meticulous planning and prompt resolution of tasks contributed to achieving the set objectives. Thanks to the professionalism and experience of the team, we established a positive image of the event among participants and partners. Joint efforts facilitated effective communication and interaction with all stakeholders involved in the process. These outcomes affirm the success of our collaboration and readiness for future projects.
