Our activity was divided into several sequential stages. First, we conducted an analysis of the Ukrainian market to get a full picture of its potential and peculiarities. The next step was to research the target audience to understand their needs, preferences, and behavior. After that, we thoroughly analyzed the competitive environment, studying the strategies, strengths, and weaknesses of other market participants. Equally important was deep analytics, which allowed us to gain additional insights and understanding to make informed decisions.
The next stages included naming development, which identifies the brand’s identity, reflecting the essence and ideas of the company. Next, we created a corporate style in which each element reflected the values and goals of the brand. Additionally, we carefully defined the market positioning strategy to distinguish our client among competitors and ensure a stable position in the market. We completed our work by designing the company’s identity, which reflected its character and attracted the attention of the target audience.
Our goal is to ensure that the brand is not just a name but also a essence that grabs attention and leaves an impression. MOOW – resonant with the English term “move”. MOOW is not just a word, but also a concept that embodies dynamism, progress, and activity. We envisioned every interaction with the company MOOW leaving a vivid mark in consumers’ minds, motivating them to move forward and reach new heights.
The main creative element is the letter “O” with a star inside. The primary colors are black and white.
