Our task was to create a visual style, develop a logo, choose a color palette, and establish brand identity. To achieve our goals, we employed a comprehensive approach that involved several stages.

We began with analyzing the target audience and market trends to understand what the brand image should be to attract attention and recognition. At this stage, we identified key elements that needed to be reflected in the visual style.

Then, we proceeded to develop a logo that would align with the brand concept and its objectives. We experimented with different shapes, fonts, and symbols until we found the one that best conveyed the idea of MERMAN’S.

The first stage of work involved analyzing the target audience and market trends to understand what the brand image should be to attract attention and recognition. At this stage, we identified key elements that needed to be reflected in the visual style.

Following this, we proceeded to develop a logo that would align with the brand concept and its objectives. We experimented with different shapes, fonts, and symbols until we found the one that best conveyed the idea of MERMAN’S.

Choosing the color palette was the next important step. We took into account the psychology of colors and their association with the sea and seafood products. As a result, we identified a palette that best expressed the aesthetics and idea of the brand.

The work on the elements of visual identity included selecting typography, creating corporate elements, and making stylistic decisions for packaging and advertising materials. All these steps were taken to create a unified style and promote brand recognition of MERMAN’S in the market.