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Global Service
Company
2023
ABOUT THE COMPANY

Global Service Company has three main areas of activity: manufacturing reinforced concrete structures for bridges, transporting petroleum products, and providing non-commercial real estate rental services.

OUR COMPETENCIES

We faced a comprehensive task:
1. Surface Market Analysis
The team conducted a thorough analysis of market trends, which helped identify key opportunities and provided an understanding of market conditions.
2. Formation of a Comprehensive Brand Strategy
The team worked on creating a clear vision and mission for the umbrella brand, reflecting its uniqueness and uniting its three key areas of activity into a cohesive and powerful concept. This allowed for the development of a holistic strategy for the brand’s growth.
3. Competitor Analysis
A detailed analysis of both direct and indirect competitors was carried out. This included evaluating their strengths and weaknesses, which helped identify competitive advantages and optimal strategies for brand positioning.
4. Rebranding
A complete rebranding was implemented, including the development of new visual and verbal elements. The rebranding emphasizes modernity and alignment with the brand’s values, allowing it to better meet current market demands.
5.Creation of a Brand Book
A detailed brand book was developed with clear rules and guidelines for brand usage.
6. Development of New Positioning and Values
New brand positioning, key features, and values were defined. This creates a unique proposition for the audience and allows the brand to effectively differentiate itself from competitors in the market.

LOGO

The logo features an acronym of the company’s name and represents the three areas of activity within its three segments, each depicted in different shades of purple.

The logo was designed with the key aspects of the brand in mind, ensuring its uniqueness and recognizability. The acronym forming the core of the logo embodies the company’s name. The three segments of the logo symbolize the company’s primary areas of activity, each highlighted in its own shade of purple. The segments of the logo smoothly transition into one another, demonstrating the integration and interconnection between the different areas. This not only emphasizes the diversity of services but also creates a harmonious and stylish image.

COLOR PALETTE

Color is one of the most important elements of corporate style. It sets the mood of the company and enhances brand recognition. The corporate color palette consists of shades of blue and purple, which symbolize calmness, wisdom, and maturity of the brand.

For specific cases, a monochrome palette in black and white is also used. To ensure color accuracy in printing, it is recommended to use the Pantone Guide for quality control of the specified shades.

ELEMENTS OF BRAND IDENTITY
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