ART OF COATING - IdealSecrets

ABOUT THE COMPANY

Art of Coating specializes in providing premium solutions in the field of polyaspartic floor coatings, specifically designed for residential spaces. Their services encompass the installation of durable and aesthetically appealing polyaspartic floorings that enhance the beauty and functionality of spaces. Whether it’s a garage, basement, courtyard, or any other area of your home, they offer qualified consultation, precise installation, and exceptional customer service.

The floor coatings are developed for exceptional durability, stain resistance, impact resistance, and UV resistance, making them an ideal choice for high-traffic areas in residential buildings. With a focus on quality execution, fast project completion, and minimal disruption to home life, their polyaspartic floor coatings provide a convenient and long-lasting solution for homeowners.

LOGO DEVELOPMENT AND COLOR PALETTE SELECTION

Our work involved refreshing the brand’s visual identity and creating a modern and attractive style that aligns with contemporary design trends. We carefully analyzed the market and studied the behavior of the target audience to understand their preferences and expectations.

Based on this research, we developed a refreshed logo that not only reflects the essence of the brand but also grabs attention with its freshness and modern look. We took into account all aspects of the brand to create a logo that would become its true symbol and set it apart in the market.

VISUAL IDENTIFIERS

We have developed a brand pattern where characteristic textures resembling poured composite floors act as a signature pattern. This directly conveys the company’s focus and serves as a distinct visual marker, particularly within the corporate color palette.

Additionally, we meticulously crafted visual identity elements such as graphic motifs, texture solutions, and stylized imagery.

BRAND IDENTITY

We also meticulously crafted the visual style of each component, helping to accentuate the brand’s uniqueness and adherence to quality standards, thereby increasing brand recognition among clients.

RESULT OF THE WORK

The results of our collaboration are impressive, showcasing an integrated branded style. The meticulously crafted visual style of each element helps maintain consistency and express high-quality standards. The implemented changes add sleekness and modernity to the image.

This partnership has allowed us to create a powerful and recognizable image, distinguished by a high level of professionalism and attention to detail.