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ACE BATTLE
MILE
2025
{Design} {Design}
ABOUT THE PROJECT

ACE BATTLE is a new type of sport that combines running, team spirit, adrenaline, and unpredictability until the very last moment of the game. Each battle is not just a physical challenge, but also an intellectual one, as players must adapt to new conditions and make real-time decisions. The gameplay is based on team interaction, allowing participants to develop tactical skills, work together to achieve victory, and compete in global tournaments.

ACE BATTLE aims to become a global sport that brings players from all around the world together. Each year, the number of participants and teams from different countries increases, making the competitions even more thrilling and unpredictable.

The ACE BATTLE MILE community is actively growing, organizing international tournaments and championships where the best teams can showcase their skills and achievements. This creates a platform for cultural exchange and the development of the sport on the world stage.

TASK FOR THE AGENCY

We faced an important and strategic challenge: to refresh the company’s branding while preserving the core logo, but giving the brand a new, modern look that aligns with current trends and the demands of the time. The main goal was to create a fresh and dynamic image that would maintain the brand’s recognizability and continue its connection to its history.

This required meticulous work on the color palette, fonts, graphic elements, and stylistic accents to create a harmonious and contemporary visual language. All updates had to seamlessly fit into the overall brand concept, without disrupting its identity, while ensuring effective integration. This process allowed us to develop a cohesive and distinctive visual strategy that highlights the brand’s relevance, while maintaining its recognizability across all communications.

LOGO AND COLOR PALETTE

Our work focused on updating the brand’s visual identity and creating a modern, appealing style that aligns with current design trends. We carefully analyzed the market and studied the behavior of the target audience to understand their preferences and expectations.

Based on this research, we developed an updated logo that not only reflects the essence of the brand but also attracts attention with its freshness and contemporary look. We took into account all aspects of the brand to create a logo that would become its true symbol and distinguish it in the market.

Since the project encompasses several areas of activity, it was also essential to reflect these different aspects through the versatility and flexibility of the logo. The logo was designed in a way that effectively communicates the core values and goals of each direction, while maintaining a cohesive stylistic concept for the entire brand. This allowed us to create a visual element that adapts to different needs and business sectors, ensuring consistency across all brand communications and presentations.

VISUAL IDENTIFIERS

For ACE BATTLE, we developed a unique set of patterns that became a key element of the brand’s visual identity. The primary pattern is based on abstract textures that symbolize movement, obstacles, and the continuous process of transformation—key aspects of ACE BATTLE.

These patterns utilize geometric shapes, lines, and dynamic elements to convey the feeling of constant motion and interaction within the game. The patterns seamlessly integrate into the corporate color palette, highlighting the sporty and innovative nature of the brand. They are applied across various stages of communication— from digital platforms to print materials—ensuring consistency and recognizability of the visual strategy.

KEY GRAPHIC ELEMENTS

The core concept of ACE BATTLE is often compared to running poker, where every decision is made during the game, and unpredictability and speed are the key elements of the competition. Like in poker, participants must make strategic decisions in real-time, and importantly, the game includes a “joker” rule, which can change the course of the game at any moment, adding an element of surprise and exciting dynamics.

Considering this, we created graphic elements that combine visual associations with playing card suits—symbols of luck, strategy, and risk—reflecting the spirit of the game. Additionally, we developed a large sports circle that resembles a stadium, emphasizing the energy and scale of the competition, where each participant fights for victory in an atmosphere of sporting tension and excitement.

These elements not only complement the brand’s identity but also amplify the sense of interactivity, flexibility, and the constant evolution of the game, which are at the heart of ACE BATTLE.

JOKER

Using AI technologies, we created unique visual representations of the Joker characters. One of these images features a female Joker and a male Joker, who serve as prototypes of real players. These Joker characters have become important elements of the brand’s identity.

OUTDOOR ADVERTISING

Ми розробили концепцію комунікації бренду ACE BATTLE через зовнішню рекламу, спрямовану на максимальну інтеграцію брендових образів та ключових меседжів у міське середовище. Основною метою було створити враження руху, адреналіну та стратегічного напруження, що є серцем бренду.

Візуальна концепція базується на сильних графічних елементах, таких як Джокер, карткові масті та спортивні мотиви, що символізують динаміку та непередбачуваність гри.

Для цього ми використовували яскраві кольорові контрасти, інтерактивні візуальні рішення та ефекти руху, щоб привернути увагу та створити асоціації з активним способом життя, технологіями та азартом.

ELEMENTS OF IDENTITY

We also carefully developed the visual style for each component, helping to emphasize the brand’s uniqueness and adherence to quality standards, thereby increasing brand recognition on the international stage.

RESULTS OF COLLABORATION
This collaboration enabled us to create a powerful and recognizable image for ACE BATTLE, which has become a symbol of speed, adrenaline, and strategy. The high level of professionalism and attention to detail helped shape a unique image that is associated with technology, teamwork, and excitement.

ACE BATTLE is not just a sport; it’s a lifestyle where every move and every decision can change the course of the game.

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