ACE BATTLE is a new type of sport that combines running, teamwork, adrenaline, and unpredictability until the last moment of the game. Each battle is not just a physical challenge, but also an intellectual one, as players must adapt to new conditions and make real-time decisions. The gameplay is built around team interaction, allowing participants to develop tactical skills, work together to achieve victory, and compete in global tournaments.
ACE BATTLE has ambitions to become a global sport, bringing together players from all over the world. With each passing year, the number of participants and teams from different countries grows, making the competitions even more exciting and unpredictable.
The ACE BATTLE community is actively developing, organizing international tournaments and championships where the best teams can showcase their skills and achievements. This creates a platform for cultural exchange and the development of the sport on the world stage.
We were tasked with conducting a market analysis of running events in several countries, including the United Kingdom, Cyprus, Lithuania, Latvia, and Estonia. We spent over three weeks working on the analysis for each country.
We carried out a comprehensive analysis, covering not only basic statistical data but also an in-depth investigation of the factors influencing the development of running competitions: from socio-demographic characteristics to financial and regulatory aspects.
Each market was studied through various indicators such as the number of participants, types of competitions, level of organization, and trends in development, as well as comparisons with other sports and the influence of global factors.
Additionally, we thoroughly investigated the regulations governing competition organization, infrastructure requirements, the role of sponsors and media partners, as well as consumer behavior—both participants and spectators.
Furthermore, we performed a SWOT analysis for each market, studying the political, economic, social, and technological factors that may affect market development in the future. Market growth forecasts for the next five years were made based on a detailed analysis of current trends, as well as a comparison with similar markets in other countries.
Thus, our analysis not only covers surface-level data but also deeply examines the structure, trends, and development forecasts of running competitions in each country, providing the client with a clear understanding of all aspects of the market.
The information was carefully structured and presented in five separate files, each covering a specific aspect of the research, in line with a standardized structure. This approach ensured clear and convenient presentation of the material, making it easy to navigate the data and quickly access the required information for further strategic analysis and decision-making.
Our report consisted of five separate files, each containing over 60 pages.
The general structure of each document is outlined below:
1. Market Overview
1.1. Market Description
1.2. Analysis of Market Development Trends and Identification of Factors Affecting the Market, as Well as Their Manifestations in the Studied Period
1.2.1. Running Exercises
1.2.2. Comparison with Other Sports (including team sports)
1.3. General Market Indicators
1.3.1. Number of Potential Participants in Events
1.3.2. Number of Competitions Held and Number of Participants
1.3.4. Budget of Studied Events: Evaluation of Sponsorship Contracts and Participant Contributions
1.4. Market Segmentation and Structuring
1.4.1. Running Regions in the Country
1.4.2. Types of Competitions
1.4.3. Distance
1.4.4. Share of International Organizers of Competitions
2. Government Regulation of the Industry
2.1. Rules for Holding Competitions (United Kingdom, Cyprus, Lithuania, Latvia, and Estonia)
2.3. Procedure for Obtaining Permits for Street Competitions
2.4. Specifics of Choosing and Preparing Venues for Street (Road) Competitions
2.5. Key Requirements for Holding Road Running Competitions
2.6. The Role of Medical Staff in Running Competitions
2.7. Age Group Restrictions for Different Types of Running Competitions
3. Competitive Environment Analysis
3.1. List of Key Market Operators and Their Structure
3.2. Market Share of Major Competition Organizers
4. List and Description of Existing Types of Running Competitions Available in the Market
5. Financial Aspects of Competitions
5.1. Analysis of Participant Contributions and Sponsorship Contracts with Events (Based on Existing Figures and Practice Overview)
5.2. Analysis of Other Key Indicators That May Be Important in the Strategic Planning Stage
6. Branding and Advertising: Analysis of the Promotion of Studied Competitions, Identification of National Systems and Promotion Strategies
7. Consumer Market Analysis
7.1. Defining the Profile of a Competition Participant
7.1.1. Socio-Demographic Components
7.1.2. Motivational Components
7.1.3. Expectations
7.2. Internet Audience Analysis for the Industry, Search Queries, and Competitor Results
8. Investment Attractiveness of the Market
8.1. SWOT Analysis of the Client’s Market Concept
8.2. PEST Analysis of Factors Affecting the Market and Evaluation of the Likelihood and Degree of Their Impact. Risk Map of the Market
8.3. Existing Risks and Barriers to Market Entry
9. Conclusions. Market Forecasts
9.1. Conclusions and Market Development Forecasts
9.2. Market Development Hypotheses. Forecast of Market Indicators for the Period 2025-2030
9.3. Recommendations for Market Development
